Deputy Head Analytics and Insights
Work Responsibilities:
Work Responsibilities:
- Lead the design and development of analytical projects.
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Build compelling pitch/sales decks based on new business requests.- Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing efforts around conversion.
- Partner with the Technology and Product teams to deliver a stable and highly available reporting platform.
- Oversee all aspects of analytics and business intelligence projects.
- Oversee team’s development and maintenance of reports, databases and KPI dashboards.
- Train and supervise Analytics team and ensure that team meets the reporting and analytical needs of clients.
Leadership Responsibilities:
- Delegates work appropriately to maximize team efficiency.
- Commits to personal learning and growth.
- Leads direct reports and/or cross-capability team toward positive outcomes.
Qualifications and Requirements:
- Knowledge of digital marketing tools including Meta Ads, Google Ads, Google Marketing Platform, Comscore CRM communications measurement planning and performance analysis.
- Knowledge of SQL and R and if possible Python.
- Excellent written and verbal communication including presentation skills.
- Demonstrated project, and client management expertise.
- Advanced knowledge of marketing/advertising testing principles.
- Experience with major personalization tools, such as Optimizely, Google Optimize.
- Experience in Data Visualization with tools such as Tableau; Google Data Studio.
- Expert skills in Excel functions: Pivots, advanced formulas/macros, multi-spreadsheet links and PowerPoint.
- Experience with major digital analytics tools, such as: Doubleclick, Atlas, Omniture, Coremetrics, Webtrends, Google Analytics and Adobe Analytics; SimilarWeb.
- Experience with social listening tools, such as, Crimson Hexagon and Sprinklr.
- 7 years of experience in a web analytics focused role for digital marketing.
- Ability to work with minimal supervision and keep supervisors informed.
- Ability to work well in a team environment.
- Ability to communicate in clear and concise terms.
- Ability to develop clear, unique and precise data analyses.
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